10x more effective than standard advertising
be seen in your area by hungry customers
seo for attorneys
The number of qualified attorneys exceeds the 450,000 mark in the US, with an additional 34,000 lawyers joining the legal workforce every year. With that being said, just because you have started a law firm, it doesn't imply that clients will start streaming into your practice like sheep. Your true chances of snatching a client off the hook are slim.
Now that this is out of the way, how do you, as a lawyer, get clients for your private practice? This article will give you some of the 4 best strategies you can use to get clients.
Get A Website/Web Presence
Getting yourself a web presence is one of the most effective ways to start generating leads for your business. Nearly all everyone now uses the internet actively to seek for services- including legal services.
But just getting a website for your legal practice isn't enough, you have to actively work on optimizing your website for organic search. Hiring an SEO agency to rank your website for top lawyer keywords in your city is one of the most effective ways to get clients for your legal practice.
While at it, don't forget the role social media can play in helping you get clients as lawyer. A mixture of Facebook groups, LinkedIn pages and Twitter profiles with proper descriptions and contacts can send legal clients to your legal business.
Advertise Your Services
Advertising is another great way to become known as a lawyer. Depending on where you operate, and depending on the legal precepts on how lawyers can advertise, choose an ideal advertising platform and use it. The big idea about advertising is talking to your target audience directly.
For example, if you want to sell your legal services on B2B basis, consider advertising on platforms read by B2B executives and so forth. The same principle applies to talking to your other audience.
Volunteer Your Services
This may seem odd for someone who is looking for paying customers. However, if you are a lawyer with little or no experience or wins, volunteering can put you on the map.
And it doesn't have to be out there offering free legal services; you can even create a YouTube channel or blog to offer your advice to people who need it. Research has shown that, those who give things for free eventually end up amassing customers. Try it.
Get Partners Who Have Clients
One of the most effective ways to get clients as lawyer is to get a partner who has clients. These people do not have to be professional lawyers; so long as you can have their clients, they can either get some equity or payout on each client referred to you.
It is however, very important for you to be extremely careful about who you trust with your business details. Always make things official with commission based leads.
This is a term that is often thrown around yet very few people even know how important it is. You don't have to attend boring events with people you do not like (although it doesn't hurt to do so); networking is as simple as telling all your friends and extended family members that you are looking for clients. Some of the biggest law firms on the planet started getting clients who were close or known to them. The small steps become big steps on which your law firm will be built.
In conclusion, when you are looking to get clients as lawyers, keep what we have advised in mind. In case you feel overwhelmed, feel free to bookmark or share on your social media page for easy reference.